![]() MECCO’s SMARTmark Fiber Laser Marking System features rotary indexing and integrated vision, which identifies each part by bar code. The most conspicuous outcome would be overt and covert marks, indelibly laser-etched into every circuit breaker’s molded case. The pairing would support the first direct integration of the iTRACE 2DMI software suite with a production-level laser marking system. What made this solution possible was the technology integration of iTRACE Technologies, the leading provider of unique identity (UID) solutions with MECCO, the world’s leader in turnkey industrial part marking and product tracking. The result was an innovative marking and traceability solution in which the iTRACE 2DMI software suite would mesh seamlessly with the proven MECCO marking technology already in place. Boost capital-equipment value and ROI by augmenting the customer’s installed base of MECCO laser marking technologyĪfter selecting the MECCO/iTRACE team for its integrated approach and superior grasp of the challenge, our customer participated actively during the initial development period.Ensure quick identification of genuine, but remarked or relabeled products, even if packaging has been removed and they have been installed. ![]() Eliminate easy-to-tamper-with or easy-to-remove labels and packaging without affecting the product’s look and feel.Improve distributor and retailer satisfaction.Reduce legal and brand-protection costs.Prevent losses due to false warranty or liability claims involving counterfeit products.Reduce revenues lost to the gray market.Our customer requested a solution that would meet four business conditions: Trend watchers in the electrical-equipment industry acknowledge the scale of the problem: A January 2017 report from Research and Markets, “ Global Circuit Protection Market 2017 – 2021,” notes a surge in graymarket trading that will impede industry growth in the next three to five years. The company was facing lost revenues and potential service and warranty issues. The products in question are high-volume items that protect devices connected to low-voltage distribution systems. Motivating our customer-a leading manufacturer of power-management equipment-were complaints from sales team members and authorized retailers that circuit breakers were being diverted into gray-market channels, re-labeled with falsified performance information, and sold at a higher price.
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